Italian wine continues to perform well, especially on overseas markets. Export figures show in fact that, once more in 2012, though sales volumes fell, value maintained a positive trend, reaching a total of 4.7 billion euros, 6% up on 2011.
About 60% of Piedmontese wines end up on overseas markets and in 2012 their value totalled 1.4 billion euros. Gracing the world’s tables were 66 million bottles of Asti, 20 million of Moscato d’Asti, 8 million of Barolo, 2.5 million of Barbaresco, 10 million of Barbera d’Asti, 8 million of Gavi and 1.5 million of Brachetto d’Acqui. Conscious of its important role, Piedmont will again be present at Vinitaly in Verona, now in its 47th year, the most important fair in the sector with 4,300 exhibitors, 150,000 members of the trade from 114 countries and 2,500 journalists from 140 countries. 600 Piedmontese exhibitors (about 14% of the total) will be present in Pavilion 9, while the Asti Consortium will be found in Pavilion 7b.
The majority of Piedmontese exhibitors will be small and medium wineries, though about 20 cooperative wine cellars, five producers’ associations, eight protection consortia and numerous bodies and institutions, such as the various Provincial Authorities, will also be in attendance.
This strong participation consolidates collaboration between the Piedmont Regional Authority, the Piedmont branch of Unioncamere, the national union of chambers of commerce, and the Piemonte Land of Perfection consortium, thanks to which about 200 exhibitors will occupy a collective area in Pavilion 9 Piedmont. The pavilion will comprise a reception and tasting area and a meeting space which will be given over to a programme of events presenting novelties, initiatives and projects in the Piedmontese wine world. This year the graphics have been designed by two young artists — Hilario Isola and Matteo Norzi — as a foretaste of a forthcoming collaboration with Artissima, the Turin international art fair.
Another novelty this year will be Ristorante Piedmont in Vinitaly’s Citadel of Gastronomy (Area H). The restaurant will be supervised by the Michelin-starred chef Davide Palluda, who will serve traditional Piedmontese dishes with DOCG wines. Last but not least, the Cangrande medal for Piedmont will be awarded to Barolo maker Domenico Clerico of Monforte d’Alba.
The Piedmont team will be back once more at Vinitaly, now in its 47th year, from April 7 to 10. The Piemonte Land of Perfection consortium will again be directing operations at the Unioncamere and Piedmont Regional Authority collective area, organizing 200 producers in Pavilion 9 (a total of Piedmontese 600 wineries will be represented). One of the most important of the many fringe initiatives will be Ristorante Piemonte, supervised by Davide Palluda, the young chef of the regional Enoteca in Roero di Canale, a stone’s throw from Alba (Cuneo), which has boasted a Michelin star since 2000. Meetings will include a conference dedicated to the writer Beppe Fenoglio in the 50th anniversary of his death and a national congress for the 50th anniversary of the DOC wine law (4pm, Sunday April 7Sala Salieri, Palaexpo Centrocongressi Europa). The Cangrande Grand Medal will be awarded to Barolo maker Domenico Clerico of Monforte d’Alba.