Another important stage in the challenge to promote wines from Piemonte on Wednesday 18th July at Three Sixty in New York
New York loves Piemonte. And vice versa. A reciprocal love that will be renewed during an important event dedicated to wines from Piemonte to be held on Wednesday, 18th July at Three Sixty in Tribeca. The event is exclusively for buyers, restaurateurs and journalists. The aim of the initiative, hosted by Piemonte Land of Perfection, is to use New York to re-launch the challenge to promote wines from Piemonte in the United States. The event marks the debut in the USA for this vast consortium that brings together the main consortiums for the protection of individual products (Consorzi di Tutela) and producers’ associations.
“For the first time, the Piemonte team will act as one, albeit with a diversified offering”, explained Andrea Ferrero, chairman of Piemonte Land of Perfection. “We recently returned from an important mission to China, where our wines were the protagonists in Hong Kong, Shanghai and Canton. While Asia is a new market for us, people in the United States have known, appreciated and consumed our wines for years”.The event will start with a Grand Tasting of a selection of the best Piemonte wines: the sweet Asti Spumante, the more structured Barbera and the great wines of the Langhe region, Barolo and Barbaresco, that can stand comparison with the best French wines. In recent years there has been a real “Moscato mania” in the States, where sales of Moscato d’Asti soared. Brachetto d´Acqui and other minor DOC and DOCG wines also enjoyed a surge in popularity as a result. Master of Wine Christy Canterbury will then lead a seminar-journey to discover the “Big Reds and Aromatic Wines”. In the evening the “I Tre Merli” restaurant will be the venue for a gala dinner: dishes prepared by chef Maurizio Marfoglia will be accompanied bythe Piemonte wines taking part in the event. According to Mr. Ferrero, “New York is the soul of the United States. This city has welcomed many generations of people from Piemonte, who brought with them the food and wine culture of their land. In the restaurant industry, our products, wines and recipes have won the hearts and palates of the Americans”. He concluded by saying, “We will be celebrating Piemonte not only as a land of great wines, but also as the home to great men and women who cultivate the vines and take care of the land. A region that is proud of its native grape varieties and where quality is a tradition. What is Piemonte Land of Perfection “Piemonte Land of Perfection” was established on 29 July 2011 with the support of the Regional Council of Piemonte to draw attention to the region’s unique and exceptional heritage and terroir. This “Consortium of consortiums” brings together the main consortiums for the protection of individual products (Consorzi di Tutela) and producers’ associations. It works to promote the region’s wines and local products, especially abroad. The consortium’s seven founding members are the Consortium for the Protection of Asti, the Consortium for the Protection of Barolo, Barbaresco, Alba, Langhe and Roero, the Consortium for the Protection of Brachetto d’Acqui, the Consortium for the Protection of Asti and Monferrato Barbera Wines, the Association of Moscato d’Asti Producers, the Association of Piedmontese Vine Dressers and the Canelli Wine Growers’ Cooperative. More info: www.piemonte-landofperfection.org Register here: www.piemontelandofperfection.com/GrandTastingNYC/